Kelley Blue Book recently selected Kia Motors of America as the "2014 Best Value Brand". The award recognizes the auto manufacturer for outstanding new car value and affordability. Specific Kia models identified by KBB for best value factors were the Kia Forte, Soul, Rio and Optima. Kia has long been known for offering a great selection of economy cars but with a new lineup of models that are packed with high-value features and amenities the brand has elevated to a new level. Although this is the first "Best Value Brand" award the auto manufacturer has received from Kelley Blue Book it most likely will not be its last.